David Leigh

One of the problems with “marketing”, and the reason for so many definitions is that different people mean different things by it. The Chartered Institute of Marketing defines marketing as “the management process responsible for identifying, anticipating and satisfying customer requirements profitably”, which being an offline marketer in my previous life I agree with.

Typically marketers break down “marketing” into the elements of the marketing (or tactical) mix, often known as the 4Ps: Read the rest of this entry »

I’m most of the way through Stompernet’s latest video, the first of their Going Natural 3.0 series and blown away. Presenting the story of how Brad Fallon’s multi-million dollar business was blown away when it was dropped from Google’s organic listings and how Dan Thies headed up new research into AdWords to save that business from certain catastrophe, this is a really fresh look at how the AdWords game has changed and what to do in 2008.

One of the tools mentioned - in fact the only tool so far - is Microsoft’s Commercial Intent tool, which has yielded some surprising tools for one of my niches.

In fact, I’m going to see what happens if I use it to screen keywords in the Thirty Day Challenge/Immediate Edge niche research stage, as it may help identify really strong keywords that are off the radar at the moment. Read the rest of this entry »

During the 30 Day Challenge, Ed Dale was fond of comparing internet marketing to American Idol. The theory is simply that the aim of American Idol is to sell the audience the record that they want to buy and to do that the audience votes each week to knock one contestant out.

This whole idea originated - I believe - in Spain with Operacion Triunfo some 6 years ago or so, and at least one singer from that first series went on to great things. Although he didn’t win, David Bisbal won at least one Grammy a few years ago.

However, it is interesting to watch both American Idol on UK television and Operacion on Spanish TV at the moment. While American Idol is nice and slick and lasts a maximum of 90 minutes, Operacion Triunfo is a bloated monster. To continue the internet marketing analogy, if American Idol is marketing the way Ed Dale tells us in the 30 Day Challenge, Operacion Triunfo is one of the spammiest sites going, with poor content and popups all over the place.

Read the rest of this entry »

This weekend Dan Raine and Ed Dale have announced some amazing new tools for members of the 30 Day Challenge, which I would urge you to join if you are remotely interested in online marketing - and it’s completely FREE. The tools, which have been a few months coming, are designed to cut out the tedium of social bookmarking by doing it all for you automatically and will save a ton of time.

At the same time they made an enhanced version available to members of Immediate Edge and another great reason to join.

All in all 2008 is a great time to be an internet marketer - I’ll see you inside the 30 Day Challenge or Immediate Edge.

I’m not sure if it was during Ed Dale’s video course on Immediate Edge, but some time ago I published video on YouTube for one of my niches.

I was a bit pissed of a couple of weeks later when I found that someone had taken my video, removed my website address from the end and added their own. I asked them to remove the video and reported it to YouTube.

This is his reply:

I’ve removed the video. I hereby apologize for my actions. No hard feelings buddy?

Let me know if everything’s good now.

God Bless,
Kelvin

God Bless? Are you kidding me you scumbag? Everything is NOT good and I do have hard feelings. Ripping off other people’s content is not good.

OK, now I have that out of the way, I’ll tell you the moral of the story:

Always include your branding on every frame of video you submit.

Technorati tags: immediate edge

Dan Raine and Ed Dale have been busy lately with the Immediate Edge, their $97/month coaching program. After a pause in Ed’s video series we’ve had a ton of new content focusing on tactics, including the usual newsletter. There has been a slow down in info on 2 specific strategies, which is a pity though, but I guess it’ll come soon. Also, we get to watch over their shoulders as the 2008 30 Day Challenge is prepared for launch, providing a great basis for a viral campaign.

Although Immediate Edge isn’t for everyone, it makes a refreshing change for an internet marketing program to be non-US based, which gives a slightly different perspective on things. If you’re serious at improving your internet marketing skills, at least take a look at Immediate Edge, and with a money back guarantee you can’t lose out if you decide it’s not for you after a couple of weeks.

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One of the absolute keys to online marketing success is to run tests, and at its most basic level this is the A/B split test. The way it works is simply to compare the response to a known standard - split A - with a different version of some marketing material, whether it is a web page, a email or Adwords advert - split B. Typically it can be used to test different headlines, copy or call to action and by making gradual improvements, big overall improvements can be made. In fact if you have followed any course on Adwords you will be familiar with the idea of testing one version of an ad against another.Your credit score in
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Since I was lucky enough to be best man to my brother last year I know a thing or two about giving best man speeches. It went down extremely well, which was a relief, but I did enjoy it in the end. Nothing like a captive audience who are actually laughing in the right places.

While much of the internet marketing process consists of technical know how, that is the easy bit. Setting up a website is simple, writing content requires work, but that too is a straightforward process. Even if you don’t know much about the subject you are writing about it, the internet makes it easy to research and if you do know about the subject then it is a breeze.

And with so many affiliate programs for just about every conceivable product you don’t even have to do any packing, shipping or customer service. If that is the case what is so difficult about internet marketing? Read the rest of this entry »

This morning I’m recovering from seeing The Cure at Palau Sant Jordi, where they played for an amazing 3 hours 5 minutes and performed 38 songs! Although there were problems with the drums drowning out everything else for a period, many of the songs were The Cure at their best, something akin to being run over by an express train.

The concert kicked off with a couple of numbers from Disintegration, which do benefit from the band’s stripped down sound owing to dropping keyboards from the lineup, but the highlights for me were the earlier songs. Read the rest of this entry »