Auction Ads as an alternative to Adsense
Tuesday, May 29th, 2007I recently read some positive comments about Auction Ads, an alternative to Google adsense which allows you to display Adsense style ads website of Ebay listings. You earn commision from people signing up with Ebay as well as earning a percentage of the total amount.
It sounds a great product and so signed up, putting the code on just one page, but with a good number of daily page views and excellent Adsense clickthough rate. I left it for a few days and waited for the money to come rolling in.
Unfortunately Auction Ads on this test failed to perform at all. The Adwords CTR on this page is generally 30-40 percent, which is way above my overall average, so one of my top earning Adsense pages;Â the Auction Ads CTR on the same page in exactly the same position was….
…just 2.6 percent and my total earnings over this period were $0.
I’m not going to write Auction Ads off at the moment, I’ll take a look at running more tests, but what I do know is that you need to be careful. If you do change over do it slowly, preferably split testing each change. In this particular example I think that the Adsense Ads are much better targetted to the page than the Auction Ads, hence the excellent CTR, so I’ll look at a fairly high traffic page with bad Adsense CTR as my next test.
Let me know how you are getting on with Auction Ads.