David Leigh

Dan Raine and Ed Dale have been busy lately with the Immediate Edge, their $97/month coaching program. After a pause in Ed’s video series we’ve had a ton of new content focusing on tactics, including the usual newsletter. There has been a slow down in info on 2 specific strategies, which is a pity though, but I guess it’ll come soon. Also, we get to watch over their shoulders as the 2008 30 Day Challenge is prepared for launch, providing a great basis for a viral campaign.

Although Immediate Edge isn’t for everyone, it makes a refreshing change for an internet marketing program to be non-US based, which gives a slightly different perspective on things. If you’re serious at improving your internet marketing skills, at least take a look at Immediate Edge, and with a money back guarantee you can’t lose out if you decide it’s not for you after a couple of weeks.

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One of the absolute keys to online marketing success is to run tests, and at its most basic level this is the A/B split test. The way it works is simply to compare the response to a known standard - split A - with a different version of some marketing material, whether it is a web page, a email or Adwords advert - split B. Typically it can be used to test different headlines, copy or call to action and by making gradual improvements, big overall improvements can be made. In fact if you have followed any course on Adwords you will be familiar with the idea of testing one version of an ad against another.Your credit score in
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Since I was lucky enough to be best man to my brother last year I know a thing or two about giving best man speeches. It went down extremely well, which was a relief, but I did enjoy it in the end. Nothing like a captive audience who are actually laughing in the right places.

While much of the internet marketing process consists of technical know how, that is the easy bit. Setting up a website is simple, writing content requires work, but that too is a straightforward process. Even if you don’t know much about the subject you are writing about it, the internet makes it easy to research and if you do know about the subject then it is a breeze.

And with so many affiliate programs for just about every conceivable product you don’t even have to do any packing, shipping or customer service. If that is the case what is so difficult about internet marketing? (more…)

This morning I’m recovering from seeing The Cure at Palau Sant Jordi, where they played for an amazing 3 hours 5 minutes and performed 38 songs! Although there were problems with the drums drowning out everything else for a period, many of the songs were The Cure at their best, something akin to being run over by an express train.

The concert kicked off with a couple of numbers from Disintegration, which do benefit from the band’s stripped down sound owing to dropping keyboards from the lineup, but the highlights for me were the earlier songs. (more…)

Ed Dale has started a new series on how how to do video which I’d really advise you to take a look at and although I’m not an Apple fanboy like Ed, the new Mac software he’s using does look amazing. I don’t have a YouTube video for you to watch as this has been shot in super high quality and looks great, so take a look at the link above - you can be sure that this is how the Thirty Day Challenge 2008 is going to look.

The complete course is available to Immediate Edge members, which I thoroughly recommend for the cutting edge content from Ed and Dan Raine - anything else is a compromise.