Comments on: Auction Ads as an alternative to Adsense http://www.davidleigh.info/auction-ads-as-an-alternative-to-adsense/ Marketing online since 2002 Mon, 13 Oct 2008 06:27:02 +0000 http://wordpress.org/?v=2.5 By: david http://www.davidleigh.info/auction-ads-as-an-alternative-to-adsense/#comment-239 david Fri, 01 Jun 2007 08:47:18 +0000 http://www.davidleigh.info/auction-ads-as-an-alternative-to-adsense/#comment-239 I kill adsense on any page with clickthrough of less than around 10% as there is almost always a better monetization method. Google may say 2-4%, but what percentage of Adsense publishers never even think of optimizing ad position and layout? I've had as high as 80% for some pages, not with a huge amount of traffic, but it can easily be done with a little thought and some testing. <update>Just checked and my average CTR across all Adsense pages for the last 12 months are as follows: Adsense for content: 15.80% Adsense for search: 8.32% The key is driving highly targetted traffic to those pages. I kill adsense on any page with clickthrough of less than around 10% as there is almost always a better monetization method. Google may say 2-4%, but what percentage of Adsense publishers never even think of optimizing ad position and layout?

I’ve had as high as 80% for some pages, not with a huge amount of traffic, but it can easily be done with a little thought and some testing.

Just checked and my average CTR across all Adsense pages for the last 12 months are as follows:

Adsense for content: 15.80%
Adsense for search: 8.32%

The key is driving highly targetted traffic to those pages.

]]> By: Money From Home http://www.davidleigh.info/auction-ads-as-an-alternative-to-adsense/#comment-238 Money From Home Fri, 01 Jun 2007 00:02:03 +0000 http://www.davidleigh.info/auction-ads-as-an-alternative-to-adsense/#comment-238 You get a 40% click % on adsense ads? you must be getting very rich! Google says click % is about 2% - 4% You get a 40% click % on adsense ads? you must be getting very rich! Google says click % is about 2% - 4%

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