Internet Marketing - it’s not about the tools
I blogged the other day about my favourite 7 internet marketing tools - in fact I’ve thought of some more I should have added to make it up to at least 10, but I’ll leave it for another time. The problem is it doesn’t matter how many tools you have or how good they are - if you don’t set out from the start to do your internet marketing right you aren’t going to achieve a thing.
So… before you spend any more money on IM tools, make sure you have a plan to actually achieve something. If you can justify a new tool because it will help you with your plan, by all means buy it. If it is just the latest fad tool, then leave it alone and spend the money on a good IM education or PPC.