I signed up with Facebook a couple of years ago I think, but could never get the hang of it from any point of view. Most of my “friends” were in the internet marketing arena and I got no value out of it at all. At some point I set up Facebook pages for a couple of niches, but without the facilities of a normal Facebook profile they were next to useless. Yes, I could send broadcast messages, but they didn’t really allow me to add any value to anyone who joined.

I only really discovered what Facebook was about when I deleted all my internet marketing so-called friends and suddenly I could see the wood for the trees. Without the noise of pitch after pitch I could actually see what my sister in Australia and my brother in London were up to. And the reason I ditched all those so-called friends was because Ed Dale said – I think in Immediate Edge, but it could have been somewhere else – that the way to find out what Facebook was all about was to it like normal people use it, not like internet marketers.

That was before Xmas 2007, and it’s taken this long for Ed to follow his own advice

Anyway, Facebook have added features to their pages so that they are more like a normal profile and so Facebook may start to become useful for the internet marketing community at long last.